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Victoria's Secret

 Essay about Victoria’s Top secret

Group Consumer Evaluation: Victoria's Magic formula

MKTG 425-101

Michelle Sibel, Tyler Gullivan, Shannon Johnston, Sara Seeger, Colin W

Executive Overview

Victoria's Magic formula is certainly one of, if not really the most popular women's lingerie and clothing store in the United States. They are really known for their higher priced, sexy, and frequently promiscuous clothing. Victoria's Top secret has come up with many different enhancements after initial opening their door, such as a make-up line, body care series, and GREEN teenage line. The next reasonable step is good for Victoria's Key to create a baby clothing range. The baby clothing line, entitled Baby Key, would have various kinds of newborn and kid clothing, and would be vintage and simple, however fashion-forward. A focus group was interviewed to find out their feelings on the Victoria's Secret company as a whole, as well as the new baby collection. From these kinds of findings, a rationale was built which will helped form a new concentrate on segment, examples of possibly baby products, and recommendations of company within strategy and tactics. Many of these elements affirmed the original idea that the Victoria's Secret newborn clothing series is the subsequent logical step in the Victoria's Secret growth plan in order to generate more revenue, and capture another type of target market. Simply by capturing another type of target segment with the baby clothing range, the hope is that these kinds of customers will end up loyal Victoria's Secret customers in future years.

Table of Contents

Executive Summary……………………………………. …….. ………. …………………… 2 Guide & Current Target Segment…………………….. ……... …….. ………………….. 5 New Goal Segment…………………………………………………. …………………….. 6 Concentrate Group………………………………………………………………………………… eight Analysis of Chosen Market…………………………………. ……………………………… on the lookout for Proposed Products…………………………………………….... ………………………….. 13 Recommendations………………………………………………………………………….. 18 Appendices…………………………………………………………………………………. 18

Overview & Current Focus on Segment

Exito Secret can be an American dealer of ladies wear, beauty products, and nighties. It is the most significant segment of publicly traded limited brands with sales previously mentioned five billion dollars. It is known for the annual style show, the Victoria's Secret Fashion Display, and for the catalogs, the two which included the top style models. The company was made its debut in San Francisco, California in 1977 but Stanford University and Stanford Graduate School of Business alumnus Roy Raymond. Roy's thought behind the beginning up was your feeling of distress he believed when looking to purchase underwear for his wife the department store picture (FragranceX, 2011). In 95, Victoria's Key began keeping the total annual Victoria's Magic formula Fashion Display, which is showed primetime upon American television set. The show is all about intricate costumed lingerie, music, and a set design in line with the different styles running within the show. The show draws in hundreds of superstars and artists (FragranceX, 2011). Victoria's Key opened up the first retailers outside of america. They now include stores canada, Kuwait, as well as the United Arabic Emirates. News Victoria's Secret is about to open all their first position in the United Kingdom which has a 16, five-hundred square ft . flagship shop on Relationship Street, Greater london (FragranceX, 2011). The PINK branch of Victoria's Secret started in 2005 and promoted towards later teen and college-age ladies. This brand provides age ideal underwear, sleepwear, loungewear, beauty products, and equipment. The objective is to change buyers into more mature product lines, such as Angels, Very Sexy, and Body by simply Victoria (FragranceX, 2011). Victoria's Secret customers are self-confident, sexy, sultry women, who wish to feel good info while looking great. The main concentrate on markets of Victoria's Top secret are 25-45 year old women, with an income higher than $50, 000, and a need to look good or feel good info. Their lifestyles vary from person to person, but many will be married or perhaps dating, applied, and have children...

References: FragranceX. (2011). FragranceX. History and Background of Victoria's Secret. Gathered by

http://www.fragrancex.com/products/_bid_Victoria--Secret-am-cid_perfume-am- lid_V__brand_history. code.

Kenney, Tim. (2011). EZArticles. Consumer Ordering Decision-Making Procedure. Retrieved by simply

http://ezinearticles.com/?The-Consumer-Purchase-Decision-Making- Process& id=508342.

Morris, Barry. (2006 June 13). The Spot light Blog. Victoria's Secret Takes on Marketing Ball.

Recovered from http://barrymorris.blogspot.com/2006/06/victorias-secret-plays- marketing-ball. html.

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