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Sephora Case

 Essay about Sephora Case

Case Analysis: Sephora Immediate: Investing in Social Media, Video and Mobile Track 1 – Due 2/19

Yubin Kwon / Barret England/ Thursday 4: 30PM

Company Background/ History and Development

Started like a single parfum shop in France by simply Dominique Mandonnaud in 69, Sephora was created for client to assist themselves with multiple brand products as Mandonnaud rebranded his combined group of stores. Mandonnaud expanded the chain through France and acquired 8% of total French price tag perfume market and was purchased by simply LVMH, luxurious product group, for $262 million in 1997. Sephora expanded their very own market with cosmetic products underneath LNMH's ownership and opened up its first U. H store in New York City more than a decade ago. But as that they faced problems supplying goods from key prestige brands such as Estee Lauder and Clinique, Sephora relied upon less known brands to fill its shelves. Sephora's strong romantic relationship with small cosmetic brands and atmosphere encouraging experimentation with multiple brand items soon attracted younger clients than department shops. Within a few years, Sephora captured larger business with greater prestige cosmetic companies who first refused to supply their particular product to Sephora. Manufacturer Image/ Description

Sephora offers more than two hundred brands starting from classic lines to rising brands with over 20, 1000 products. Sephora carries respect brands which are perceived as more upscale than those brands carried in drug shops and supermarkets. Since their very own foundation was going to design stores where customers can assist themselves with multiple brand products, Sephora is famous for its attractive store ambiance that encourages trial and experiment largely targeting females aging via 25 to 35. Dominating color themes with dark-colored, white, and red and fun party atmosphere of stores charm to youthful, hipper clients. Most Important Facts

5. Sephora. com was projected to generate 15-20% of Sephora USA revenue in 2010 2. Sephora. com ranked top rated 50 retail sites in U. H;...

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